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Concord Residents Outfitted by Gondwana & Divine

By Kelly Church

Gondwana & Divine Clothing Co. is a locally owned storefront in Concord, NH that started a small clothing retail store and has become a 2,000 square foot shop. Since 1994, the business has grown and moved locations three times, before ending up at the current historic downtown location. The store carries more than 100 different brands of clothing and accessories, styling women ages 25 to 65. The store's motto is, "We've got your style!" claiming they can find an outfit for any woman.

"I would say that we offer fun, creative and wearable clothing for women of all ages," co-owner Amanda Perkins says. "We outfit women for all kinds of life events from weddings and new jobs to travel wear and beyond. Our jewelry is handcrafted from artisans across the U.S. and from women's cooperatives around the world. From sparking Swarovski jewelry to hammered sterling necklaces, we have jewelry for any occasion and any budget."

Perkins says the Gondwana & Divine Clothing scarf wall is a sight to see, some even saying they have the best scarf collection in the region. The scarves come from India, Thailand, Canada and the United States, and are made from raw silks and wools with creative patterns. As for clothing, the store offers casual wear, work appropriate attire and formal gowns.

Gondwana & Divine Clothing also offers personal shopping, by appointment, to help customers find the perfect outfit or outfits for an occasion. Appointments range from 30 minutes to two hours as a personal shopper gives you honest advice while you enjoy a glass of wine or tea and snacks during your experience.

The store's name is inspired by the ancient supercontinent Gondwana from the time of Pangaea that included all of the continents in the southern hemisphere. Perkins' mother, Pam Peterson, wanted to open a storefront that could honor the diverse range of cultures and women that Gondwana epitomized. The store started as a fair trade and eco-friendly jewelry, decor and gift store. In the next two years, Pam's daughter joined the business and clothing was added to their inventory. Now, Gondwana & Divine Clothing gets new shipments every day, giving customers something new to look for every time they come in.

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