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Adlantic Advertising & Design Mixes Business With Friendship

By Kelly Church

For Adlantic Advertising & Design, there's no company too big, too small or too corporate. This full service advertising agency and design studio does it all, from "soup to nuts," as they say on their website. Founded by Ralph Fatello who worked in the advertising agency business all over New England for years, Adlantic Advertising & Design was his way of branching out in 1985 and offering Hampton, New Hampshire businesses a whole new bank of ideas.

"Adlantic is in the idea business," Fatello says. "That's what we offer, and what you should expect. We can provide services for all media. From print to web, to radio and TV. Social media is here and is not going away. So we strongly suggest utilizing social media. We are a small agency with big ideas."

Some of the company's clients include Infinity Sports, Dealers First Choice, Brickcraft, Magnum Moving, Lilac City Parks & Sales, William A. Trafidlo PA and Surf Free or Die, showing their range in industries they can serve. They claim their prices are so competitive, they can't even be met by competitors, although you'll have to speak directly to Adlantic Advertising & Design about pricing, as they don't post anything online. Still, they maintain that their prices are affordable.

Fatello says that when a company partners with Adlantic Advertising & Design, they get a group of people to develop relationships with. The agency only desires to work with other companies that want to enter in that type of working relationship. For this reason, they aren't actively seeking new clients; they're just waiting for the right ones to come along.

"It's not how many clients we serve, it's the quality of service we provide to our existing clients," Fatello says. "We have developed a true friendship with all of our clients. If there's a good fit between Adlantic and a new business, we will enhance that relationship with a clear and solid line of communication."

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